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Takashi Tokuyama (President of Yushin Brewing Company established in 1854 in the town of Ayagawa, Kagawa) took over the firm from his father in the 1970s. In 1974 the sake business was at its peak but faced stiff competition from other beverages which were growing in popularity. At that time Japan’s sake industry went into a long, slow decline from which it has not recovered. Continue reading →